How to design packaging bags to look good? Complete set of packaging bag design instructions

Packaging bags are a familiar object to us. They are like a piece of outer clothing for a product, serving not only to protect it but also to decorate and promote it. Packaging bags are often referred to as "silent salespeople". So, how to design the packaging bag to look good? Next, Jinde Packaging will share with you a complete set of packaging bag design instructions.

1. Psychological requirements for packaging bag design

To gain the recognition and liking of consumers, product packaging bags not only need to be designed based on scientific principles such as chemistry and physics, but also incorporate basic knowledge such as psychology, aesthetics, and marketing. It is particularly important to fully utilize the appearance and image of packaging bags to meet consumers' psychological requirements for packaging and its contents. There are generally the following points:

1) Convenience and safety: The design of packaging bags should consider the occasions suitable for consumers, striving for scientific and practical aspects.

2) Image: To satisfy consumers' mentality of prioritizing their ancestors, the product packaging bag should have a prominent image.

3) Aesthetics: Strive to condense the aesthetic value and enjoyment from the shape, pattern, and color of the packaging bag, satisfying consumers' aesthetic psychology.

4) Lenovo: Any design in the packaging bag, including style, composition, text, numbers, lines, symbols, and colors, can evoke different opinions and psychological associations among consumers. Therefore, packaging design should pay close attention to this psychological phenomenon, comprehensively consider various factors in the consumer market, fully grasp consumers' interests, hobbies, and taboos, and strive for the positive, healthy, and beautiful meanings of various contents in packaging bags, in line with consumers' psychological desires.

2. Psychological strategies for packaging bag design

In order to make the product more attractive, enterprises pay attention to the prescribed packaging form. The emergence of various packaging forms should be based on the psychological needs of consumers. In order to fully utilize the various psychological effects of product packaging bags, enterprises should develop corresponding strategies.

1) Design according to consumers' consumption habits

In people's daily lives, factors such as life experience, traditional beliefs, and physiological characteristics can all form consumption habits, and the influence of these habits can sometimes be profound. Therefore, designing product packaging bags according to consumers' consumption habits is an important psychological strategy.

2) Design according to the consumer's consumption level

The differences in consumer economic conditions and lifestyles, as well as the influence of consumer trends and social needs, will all put forward different requirements for product packaging. For example, some consumers pursue extravagance, some prefer simplicity and elegance, and some prefer novelty and uniqueness. For different consumer groups, the cost of packaging bags, the simplification of production processes, and the new and old forms of packaging bags are generally used to adapt to different consumer needs.

3) Design according to the gender and age of consumers

Consumers of different genders and ages have physiological and psychological differences, therefore, there are also differences in their concepts of product packaging bags. With the development of market segmentation, the role of this packaging design strategy is becoming increasingly significant and has become one of the strategies for expanding the market.

4) Market Valuing _ Packaging Bags

Due to increasingly fierce market competition, excessive packaging and flashy packaging of goods have emerged, leading to unnecessary packaging and causing unnecessary environmental pollution. For example, in Europe and America, due to the demand for large quantities, household beverages generally use large packaging to reduce pollution to the environment. Many supermarkets also use biodegradable plastic bags to promote and cater to consumers' environmental awareness.